The Network Marketing Effectiveness Formula Part 1

by louabbott on October 21, 2009

A very small percentage of people achieve huge network marketing success and make millions of dollars, even millions per year!

A larger group only make hundreds of thousands–gee, that’s a shame!

Too many to count make thousands per year.

But, a lot of people still have no MLM success or worse, they even lose money in their venture into the network marketing arena.

Why such radically different results?

In these short videos, founder and network marketing veteran, Lou Abbott, reveals the whole truth behind huge network marketing success and what it really takes.

Part 1: Network Marketing Effectiveness Formula
Exactly what MLM companies pay associates to do, and introduction to the formula that explains Network Marketing success or failure.

Part 2 reveals even more: The 4 Factors for Radical MLM Success Explained

What’s the first training program I recommend for raising your Personal Credibility and Personal Likability scores?

By far, it’s the most proven, time-tested MLM training program from my friend and Billion dollar producer (yes, you read that right, billion with a ‘B’) Todd Smith.  See the Cycle of Duplication MLM Business Building System.

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{ 11 comments… read them below or add one }

Nick November 12, 2015 at 12:35 pm Thumb up 0 Thumb down 0

Lou, thank you so much for the video series. There are so many factors that make a person successful in an MLM, and so many people starting out are missing that information! Thanks for these tips!


Glen L December 4, 2013 at 12:54 am Thumb up 0 Thumb down 0

Fantastic thank you Lou. This is a real eye opener, and now it’s time to re look at how I have been going about building my bizz and make some fundamental adjustments.

Reply December 14, 2012 at 7:09 am Thumb up 0 Thumb down 0

Your material has been most helpful and inspired me to work hard on the generic part as an introduction and base for an eventual progression into choosing a company that fits them. That might, or might not be, the company I represent. However, they who choose “my” company will do that for the right reasons and we have the best foundation for a future long-term collaboration. In any case, I educate people and thus prepare them to avoid scams that are certain to come their way. That is a worthy cause in itself. Thank you.


Mona Kaspo August 3, 2012 at 9:20 pm Thumb up 1 Thumb down 0

Wow, finally someone who knows how to explain this network marketing well. thank you so much for this video and I can’t wait until I watch and learn more from your other videos. I’m seriously thinking about joining network marketing and you’ve done an excellent job at helping me understand what to look for and how things work. thank you!!


louabbott August 4, 2012 at 7:04 am Thumb up 0 Thumb down 0

Thank you, Mona.

Reply January 23, 2012 at 8:38 am Thumb up 0 Thumb down 0

Very Nice Lou… thanks for creating this report and video series.

I do, however, feel it’s necessary to correct one of your statements in the video regarding what we DO get paid to do in Network Marketing.

According to the FTC and other authorities, we do NOT and can not be paid to enroll/ recruit for a company. That’s one of the main red flags of a pyramid scheme and should be avoided at all cost if one’s intentions are to achieve reliable, long-term, leveraged, residual income.

We MUST understand and accept that we are ONLY paid to create sales volume… in 2 forms…

#1. Retail Sales Volume.

#2. Sales Volume from the sale of the affiliate, distributor packages.

If that’s all anyone ever does is recruit, recruit, recruit all the time and make no attempt at selling/retailing the products/services to the end consumers, they risk being investigated themselves by the authorities… which would lead to possible investigation into the companies practices and main motivation.

Until we learn how to do BOTH successfully, that reliable, long-term, leveraged, residual income may only ever materialize in our dreams… not in our bank accounts.



louabbott January 23, 2012 at 11:41 am Thumb up 0 Thumb down 0

Thanks Joe. You are completely correct, of course.

Perhaps I should word it, “The amount which we get paid is dependent on the amount of customer volume we produce and the volume produced by the distributors we (and they) recruit.


Glenn J January 26, 2011 at 11:15 am Thumb up 0 Thumb down 0

Nicely done and intriguing…looking forward to the rest of the series!


Jack Koetting February 24, 2010 at 5:56 pm Thumb up 1 Thumb down 0

Appreciate the video series. I like your analysis, and the realistic relational application for some very important factors. Those of us that have been in the industry for awhile, have all heard maybe some of them individually, but collectively in a formula that we can measure, with an eye on improvement in those areas, is something we can all wrap our arms around. Now newbies and old timers have a new diagnostic tool. Part 2 might be a bit scary, but fun. Bring it on!


Craig Mattice January 14, 2010 at 7:10 am Thumb up 1 Thumb down 0

What an exciting surprise! I have found I learn best via video and this one did not let me down. To take something so nebulous as “why,” apply it to this industry and business model, assign specific elements, quantifying it with real numbers, resulting in a valuable conclusion is simply inspiring.

Now people have something impactful and quantifiable, that may be applied to any situation, resulting in beneficial results to work with toward success. So simple when you lay it out and so powerful. I can’t wait to proceed to Part 2.


MLM Success Tips for Beginners December 3, 2009 at 1:50 am Thumb up 1 Thumb down 0

These facts reveal the fundamental flaw in how network marketers promote the business. It doesn’t take only hard work or perseverance, it takes a lot of leverage and a lot of intelligence, not to mention creativity, to be at the top with the million dollar earners.

It would benefit the entire industry if people started accepting that cold calling and prospecting takes too long, and that there is a better way to go about building a profitable MLM organization. That is what is made possible by the internet.


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