TEAM leaders Orin Woodward and Chris Brady Announce new company affiliation

by louabbott on February 15, 2008

February 15, 2008

Here is a small sample from Chris Brady and Orrin Woodward’s new book – Commerce through Communities.

A Tale of Three Industries

Although each of their origins can be traced back to the early 1900s, there are three industries that were officially born sometime in the post-World War II economic boom.
One of these industries was what we’ll call massmerchandise discounting, and we’ve already talked a lot about it in this book. Mass-merchandise discounting, which might more readily today be called “Big Box Stores,” was pioneered by Sam Walton of Wal-Mart fame. Not only did Walton’s concept become “main stream,” but at hundreds of billions of dollars in revenue, it could fairly be considered to be the stream! Add to that the other competing companies and those built upon the same model, such as Target, Cosco, Best Buy, Circuit City, and a host of others, and one gets the idea of the enormity of this segment of our world economy.

The second of these three industries has also received a lot of coverage in the pages of this book. Franchising was finally taken out of the dark ages by Ray Kroc, the founder of McDonald’s. His efforts were so successful, and so successfully duplicated, that any world traveler can attest to the ability to step off a plane in nearly any part of the world and find a franchise food establishment somewhere near by. It’s gotten to the point where we almost expect it!

Read the entire article at Orrin Woodward’s blog

Also, read our company overviews: Amway Facts, News and Review; MonaVie Facts, News and Review

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