Saatchi & Saatchi China’s double win

by louabbott on April 24, 2009

Media Asia – Published April 24, 2009

Saatchi & Saatchi China has won two major accounts – Siemens China and Amway.

The Amway account was won after a four-way pitch, which included incumbent Ogilvy & Mather. Saatchi & Saatchi Guangzhou will handle Amway’s Nutrilite health food range, including its flagship supplement brand, Double X.

Amway entered China in 1992, headquartered in Guangzhou, and has one of the largest manufacturing plants outside of the US. With Amway’s combined strategy of strong retail focus, consumer advertising and a well established sales representative system, the company’s total sales were US$17 billion by the end of 2007, and they continue to grow at double digits.

The market share for Amway’s Nutrilite health food product is 12% in China, achieving RMB 138 billions (US$20 billion) in 2008, with competitors in the market including Nao Bai Jin, Shan Quan and more.

Read the entire article at Media Asia

Also, read our company overview: Amway Facts, News and Review

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