MonaVie Settles “Amicably” with Oprah and Oz

by louabbott on April 24, 2010

According to a post at PYMNTS.com today, MonaVie evidently settled the lawsuit with Oprah Winfrey’s Harpo, Inc., Dr. Oz and Zo Co. I, LLC.

Here are a few excepts from the article:

MonaVie … maker of premier acai-based nutritional and energy drink products, today announces that the lawsuit brought against it and other defendants by Harpo Inc., owner of the Oprah Winfrey family of trademarks, and Dr. Mehmet Oz, a doctor who regularly appeared on The Oprah Winfrey Show and now host of “The Dr. Oz Show,” for the unauthorized use of their names and images, has been amicably resolved.

The lawsuit, which was filed in the United States District Court on August 19, 2009, named more than 40 companies that have used Oprah’s and Dr. Oz’s names, trademarks and images without permission to promote their products, including acai related products. In addition to making improper and illegal health claims—from cancer cures to promises of weight loss—these companies frequently offer trials of acai products, gather consumer credit card information, and then bill the customer shipping and handling fees to which they had not agreed.

MonaVie was named in the lawsuit for incidents involving unapproved distributor websites and social networking sites—all of which are now non-operational or shut down.

“At MonaVie we do not condone the unauthorized use of Oprah Winfrey’s and Dr. Oz’s names, images and trademarks and regret that consumers were misled in any way by others,” says MonaVie President, Dell Brown. “As a first time player in the acai nutritional beverage category, we too have experienced frustration at seeing our own trademarks and licenses misused.”

In an agreement among the companies, MonaVie will take every reasonable action to prevent independent distributors from using the names, images or trademarks of Oprah Winfrey and Dr. Oz without permission to advertise their businesses. Any distributor who is found in violation of this agreement will be subject to steep penalties including, but not limited to, the withholding of commissions. In connection with the resolution of the lawsuit, MonaVie has agreed to enter into a stipulated court approved injunction to be filed in the case which addresses the claims made in the lawsuit. Under the injunction, MonaVie is agreeing not to use without permission Oprah Winfrey’s or Dr. Oz’s names, images, or trademarks in any future advertising.

For more on MonaVie, see “Related Posts” below.

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{ 3 comments… read them below or add one }

RICKIE November 3, 2010 at 12:02 pm Thumb up 0 Thumb down 0

As for me, I like yoli products which are freeze dried, instead of pasteurized. When you pasteurize any juices, you “destroy” not only the bacteria, but also the good nutrients.
Yoli products (do not contain) sugar,cornsyrup(hfcs)cornsugar,artificial sweetners,fillers,
CAFFEINE,PRESERVATIVES,BINDERS, ETC… NONE OF THE BAD STUFF!

Yoli is…Good Tasting,Low Glycemic,has Ideal ph,fresh, naturally derived nutrients, etc…
Kids love it! for more info go to…..rs.yolilife.com/rperry. THANK YOU!

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andries johannesen May 13, 2010 at 10:00 am Thumb up 2 Thumb down 0

Its convenient to have the benefit of misrepresenting for years and then stop
meantime the damge is done. Unfortunately a number of other companies have done and the same believing if its good enough for Monavie its good enough for them. its also time the MLM companies became responsible for what their distributors say.. paricularly theitr websites.
Its a pity and it damages our whole industry when companies like Monavie use these promo tactics.

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Even April 24, 2010 at 5:52 pm Thumb up 1 Thumb down 0

The company’s only regret is that they got caught. Wonder how much they had to pay to settle?

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