Melaleuca dumps $10.4 million of old vitamins

by louabbott on October 28, 2009

This a very effective way for Melaleuca to make a point! They sure didn’t reach $900 million in annual sales over the last 25 years without doing some smart things.

IDAHO FALLS, ID – Approximately 15 tons of vitamins poured and piled into twelve dump trucks, not because they’re defective, just ineffective.

12 trucks dump approximately 15 tons of Melaleuca vitamins, valued at 10.4-million dollars

12 trucks dump approximately 15 tons of Melaleuca vitamins, valued at 10.4-million dollars

“And once you know you’ve got a better product, you ought to get rid of the old and move to the new,” says Melaleuca CEO, Frank VanderSloot. He believes in this so much, that’s he’s dumping 10.4-million dollars worth of inventory into the Bonneville County Landfill.

“I wouldn’t take them and I’m not going to give them to somebody else,” he says.

Why? Because Melaleuca claims to have come up with a better way to allow a vitamin to be nearly ten times more absorbable.

“And that’s a major breakthrough, because the older products for Melaleuca and their competitors, in general, didn’t have this formulation,” says University of Iowa chemist, Dr. Garry Buettner. He is an independent researcher. He has looked at the old way…

“Once you took them into your mouth, into your stomach, they began to fight each other,” he adds.

…And he’s looked at Melaleuca’s new method that keeps free radicals from being formed

Watching the actual dumping, VanderSloot replies, “it is really painful to plow under 10-million dollars worth of product, but it’s really exciting to know where we are going, that we’ve really got products that will do the people a lot more good than the products they’ve been using for the last 50 years in nutritional supplements. So it’s painful to do this, but I’m really excited about the future for us and for people in general, for humankind.”

Full article available here

Also, see our Melaleuca Facts, News, and Reviews

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{ 5 comments… read them below or add one }

jenny April 17, 2011 at 11:18 pm Thumb up 1 Thumb down 0

I beg to disagree, I wouldn’t give it to a poorer country with needy people. If I know they are garbage and not working, why would I let other people have it? Just because they are poor and they need them, doesn’t mean they deserve garbage. I would prefer him donating millions of dollars but to give out something that he knows doesn’t help, that’s just going to be wrong…

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louabbott April 20, 2011 at 7:29 am Thumb up 3 Thumb down 1

It was good enough to sell to tens of thousands of Melaleuca’s Preferred Customers for years.

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jzphnx September 26, 2011 at 11:37 pm Thumb up 0 Thumb down 0

…the point is the fact that when a newer product is released that is 10X more effective than the older product and the opinion of the older product is that of such the same as the non-effectual products that are sold in stores, it was high time to eliminate the old and move on with the new. As I’ve heard it said from one of their Corporate Directors, “Melaleuca strives to be the leader in their industry not just a competitor.” In fact, they challenge any company to try to match improve upon their products in quality.

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Mark Arrowsmith April 10, 2010 at 2:36 am Thumb up 1 Thumb down 1

Dumping those vits is a violation in my narrow view. There are people in the world (in the USA) who’s lives would change so much with even a few vitamins, no matter how poorly absorbed. What a missed opportunity to reach out to those in need. What a missed opportunity to advertise for the betterment of others without profit! Why would you let this story circulate, i bet those who sell for them, wished they buried that story.

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David Johnson December 2, 2009 at 1:08 pm Thumb up 3 Thumb down 1

I applaud their efforts to do right by their customers, but it would have been a better idea to donate these supplements to health centers who could have distributed them freely to their patrons.

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