This a very effective way for Melaleuca to make a point! They sure didn’t reach $900 million in annual sales over the last 25 years without doing some smart things.
IDAHO FALLS, ID – Approximately 15 tons of vitamins poured and piled into twelve dump trucks, not because they’re defective, just ineffective.
12 trucks dump approximately 15 tons of Melaleuca vitamins, valued at 10.4-million dollars
“And once you know you’ve got a better product, you ought to get rid of the old and move to the new,” says Melaleuca CEO, Frank VanderSloot. He believes in this so much, that’s he’s dumping 10.4-million dollars worth of inventory into the Bonneville County Landfill.
“I wouldn’t take them and I’m not going to give them to somebody else,” he says.
Why? Because Melaleuca claims to have come up with a better way to allow a vitamin to be nearly ten times more absorbable.
“And that’s a major breakthrough, because the older products for Melaleuca and their competitors, in general, didn’t have this formulation,” says University of Iowa chemist, Dr. Garry Buettner. He is an independent researcher. He has looked at the old way…
“Once you took them into your mouth, into your stomach, they began to fight each other,” he adds.
…And he’s looked at Melaleuca’s new method that keeps free radicals from being formed
…
Watching the actual dumping, VanderSloot replies, “it is really painful to plow under 10-million dollars worth of product, but it’s really exciting to know where we are going, that we’ve really got products that will do the people a lot more good than the products they’ve been using for the last 50 years in nutritional supplements. So it’s painful to do this, but I’m really excited about the future for us and for people in general, for humankind.”
Also, see our Melaleuca Facts, News, and Reviews
Related posts:
- Melaleuca wins two victories in Idaho courts
- Melaleuca sues Max International and top distributor
- Melaleuca Facts, News and Review
- Idaho-based company Melaleuca to bring more jobs to Knox
- Melaleuca Breaks Ground for New Plant
- Melaleuca claims pesticide giant infringes on its eco-friendly trademark
- Melaluca up $28-million in sales
- Past recipients of the DSA Education for Life Award
- EXCLUSIVE: Melaleuca Scientists Make “Revolutionary” Breakthrough; New Product Unveiled
- Melaleuca promises job security, gives $1.7M to employees
- Stoel Rives Idaho Innovation Award finalists announced
- If You Believe
- Frank L. VanderSloot President & CEO of Melaleuca, Inc.
- Melaleuca Wins Award for Environmental Excellence
- Resist Integrity Erosion
- Melaleuca Employment Overview
This free solution from Mark Joyner teaches valuable success concepts in such a delightful way. More than that, I use the free system it teaches to stay focused, productive, and on target for my most important goals... 
{ 2 comments… read them below or add one }
I applaud their efforts to do right by their customers, but it would have been a better idea to donate these supplements to health centers who could have distributed them freely to their patrons.
Dumping those vits is a violation in my narrow view. There are people in the world (in the USA) who’s lives would change so much with even a few vitamins, no matter how poorly absorbed. What a missed opportunity to reach out to those in need. What a missed opportunity to advertise for the betterment of others without profit! Why would you let this story circulate, i bet those who sell for them, wished they buried that story.