Lyoness – Anonymous Exposé

by louabbott on July 23, 2013

“Lyoness America Violating Pyramid, Ponzi, Business Opportunity & Security Regulations?”

Yesterday, Troy Dooly, well-known blogger (MLM Help Desk), posted an anonymous 2 page exposé/analysis of Lyoness, a 10 year old supposedly legal MLM out of Austria.

The two page analysis, which is obviously very well written, begins this way:

Notification of Lyoness America violation of Pyramid, Ponzi, Business Opportunity and Security Regulations

After careful review of Lyoness America’s business model and compensation plan, I am certain it will be concluded that Lyoness America is in blatant violation of all statues of all four; pyramid, Ponzi, SEC and Business opportunity regulations. Please consider the following points:

And concludes this way, which probably also explains why it is anonymous:

The company has been making every attempt to suppress this information. They have threatened me with law suits and TRO’s. The company is based in Austria. Mario Hoffman, Oria, Mario’s wife and assistant, Dr. Silvio, the company top distributor who launch the USA operations are all believed to be from Austria and could be flight risks.

To those who have inquired about my opinion privately over the last year or so, this is what I have sent:

I have seen this kind of publicity for companies before – and almost always, it was the precursor to the end of a company. In any case, why would anyone join a company with this much current bad press? Who in good conscience could recommend it to anyone, much less their friends or family?

And to those who have used “Multi-Level Marketing is Doomed“, “End of MLM” marketing campaigns to attack Herbalife and MLM in general and to promote Lyoness, I say:

Are you kidding me? I will bet you any reasonable amount of money that Herbalife will be around and thriving long after Lyoness is history. Is that how you really want to do business?  Attack a proven, legal, legitimate and constantly growing business model that for many decades has supported millions of reps worldwide?

And I am not saying that Herbalife does not need to improve in many areas, I know I could recommend many changes. But they are NOT coming to any kind of end in spite of what the short sellers (or Lyoness promoters) are betting on.

Folks, my advice if you really want to do well in Network Marketing, stay away from any companies that do not have very solid and proven products or services – in fact, I would stick to products that you know people really want and buy, independent from the ‘business opportunity.’

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{ 7 comments… read them below or add one }

luke March 1, 2015 at 12:10 am Thumb up 1 Thumb down 0

Great Advice!


ken June 2, 2014 at 1:51 pm Thumb up 0 Thumb down 0

To the point you make in your final statement…
“I would stick to products that you know people really want and buy, independent from the ‘business opportunity.”

Isn’t this part of what makes this program so interesting? As I understand it, you ‘BUY’ just about ANYTHING YOU want and simply save money on the purchase and if you share that idea with enough others who also take advantage, you might build a second income on that activity… this seems to fit your specific direction quite well… what am I missing?


Elwood Ireland October 9, 2013 at 9:29 pm Thumb up 0 Thumb down 0

What COMPANIES SHOULD I BE LOOKING TO JOIN??????????????? Please I need to make MONEY… Elwood


Gerald September 23, 2013 at 9:10 pm Thumb up 1 Thumb down 0

The information above does not mention that Troy Dooly actually feels like there are a number of good points with Lyoness America and loves the detailed response to the 9 anonymous points… he will continue to detail a response to all but so far Lyoness America is doing very well in their legal documentation.

Watch: and you will see much of the above does not present both sides of the story, but the video does.


matjaz August 26, 2013 at 4:49 pm Thumb up 3 Thumb down 0

Hi !
I am from Europe, and lyoness is in my country allready for 6 years. I have got my Lyoness cashback card totaly for free about 4 Years ago.
I have use my totaly FREE cart ( no membership, no strings attachet ) now for 4 years. On itch purchase, that i hawe make with this card, a hat get cash on my bank account.
And all of the bigesst companys in Europe are allready in the sister.
In USA there is allready companies : WALMART, PB, KMART, AMERICAN AIRLINES, HOME DEPO…….. mor then 2000 companies.

Soo if this is a pyramid, than please brin me some more pyramide system to me, wher i will get free of charge money back by ewery purches that i make in my life.

Sorry people, but you dont now what is Lyoness, I am totaly shure, that Lyoness is the bigesst business oportunity for ambicius people in the world.

Sorry for my English
If you nead real information abbout lyoness :


Michael Eisbrener July 23, 2013 at 11:13 am Thumb up 3 Thumb down 1

I am not an attorney. Lyoness never made sense to me and everyone who offered the program to me could not answer this question…. How many people do I need to enroll my first month to earn $1000? … The compensation plan is complicated and by this ‘anonymous’ analysis it is easy to see why. Ponzi…. waiting for it’s day with the alphabet soup groups of the USA GOV.


Steve December 13, 2013 at 12:54 pm Thumb up 1 Thumb down 0

Ironically, your question by it’s very nature creates legal issues. Your income cannot be made up of “enrolling” people. 🙂

It is unclear to me whether Lyoness is a pyramid scheme or not but I think your point of being overly complicated is well-taken. The more complicated and convoluted the payplan, the more likely that it doesn’t pay well for part-time effort.


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