For most, infomercials offer a good way to lose $

by louabbott on March 18, 2008

March 18, 2008

Donald Barrett knows infomercials. His direct-response marketing firm, Beverly-based ITV, has made dozens of them, for products ranging from “Almighty Cleanse” to the “Naked Minerals” cosmetics line to Kevin Trudeau’s popular and controversial “Natural Cures” books.

Read the entire article at The Boston Herald

Also, read our company overview:  ITV Facts, News and Review

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