On November 20, 2009, the Direct Selling Association announced on their website and via a press release:
The Direct Selling Association will help kick off the 16th Annual TODAY Show Holiday Gift Drive on Monday, Nov. 23, by presenting the direct selling industry’s donation live on the show in Rockefeller Plaza.
Twenty-five direct selling companies donated a total of more than $15.7 million dollars in products and cash to the Toy Drive. Of the 25 participating companies, at least nine will be featured in their own spots on the TODAY Show during the holiday season. In its six years of participation, DSA member companies have donated more than $52 million in products, services and cash to the Toy Drive.
“The Holiday Gift Drive is an amazing way to make a real difference in the lives of thousands,” said DSA’s Amy Robinson. “Every item our member companies donate will impact the life of someone. It’s just one more illustration of the many ways direct sellers contribute to the community.”
The 25 direct selling and MLM companies participating include:
4Life
Amway
Arbonne
Avon
Blessings Unlimited
Creative Memories
CUTCO
DeTech
Essential BodyWear
Jafra
L’Bel Paris
lia sophia
Mary Kay
Oxyfresh
PartyLite
RealKidz Clothing
Rodan & Fields
Shaklee
Stampin’ Up!
TARRAH Cosmetics
Team National
The Pampered Chef
Thirty One Gifts
USANA
Vantel Pearls
The DSA pointed out in the press release that “Approximately 90 percent of direct sellers operate their business part-time.”
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