Climb to the Top

by louabbott on August 11, 2008

FORBES NY – Published August 11, 2008

Pyramid selling schemes are a dime a dozen. Orrin Woodward’s organization is one step ahead of them all.

Near midnight on a recent June evening Orrin Woodward, cofounder of a company called Team, took the stage at the Nationwide Arena in Columbus, Ohio. Music blared. Lights flashed. Seven thousand people, who’d paid $90 each to get in, cheered wildly.

“Struggle is a part of every great victory,” intoned Woodward. “Leaders,” he went on, “are dealers in hope.”

Hope, for most of Woodward’s audience, is a fruit juice gussied up in a wine bottle labeled MonaVie and sold for $39. Unload enough of this stuff on friends, recruit them to do the same, and you can be rich.

Woodward, by contrast, doesn’t have to sell a drop of the concoction to make a killing. Team, rather, sells things that help people sell things like MonaVie. Team sells “tools”–$258 sets of motivational compact discs, $69 Team shirts and books like Woodward’s Launching a Leadership Revolution, all of which filled the Nationwide Arena’s hockey rink. Outside, a black Mercedes-Benz gleamed next to a sign saying “Work hard, go black diamond, get one of these!”

Last spring he contacted Dallin Larsen, MonaVie’s founder. Larsen formerly headed sales at Usana Health Sciences, an Amway rival. He founded MonaVie in 2005. The men met at Larsen’s 8,900-square-foot home in Largo, Fla. and struck up an alliance.

Read the entire article at Forbes

Also, read our company overview: MonaVie Facts, News and Review

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