Body Wise International to Pay over $3.5 Million

by louabbott on January 18, 2005

FTC – Published January 18, 2005

Body Wise International to Pay over $3.5 Million to Settle Federal and State Deceptive Advertising Charges for “AG-Immune” Dietary Supplement

The Federal Trade Commission, the Orange County (California) District Attorney, and the California State Attorney General announced today that they have reached settlements with Body Wise International, Inc., an Orange County business, resolving allegations that Body Wise deceptively advertised the “AG-Immune” dietary supplement. The FTC alleges that Body Wise made unsubstantiated claims that AG-Immune prevents, treats, or cures numerous diseases, including cancer, HIV/AIDS and asthma, in violation of a 1995 FTC order. The FTC’s proposed settlement with Body Wise, if approved by the court, requires Body Wise to pay a $2 million civil penalty to the FTC. California’s proposed settlement would require Body Wise to pay the State of California an additional $1.58 million in penalties and costs for allegedly violating the State’s Business and Professions and Health and Safety Codes. The FTC also reached a settlement with Jesse A. Stoff, M.D., an expert endorser of AG-Immune, to resolve allegations that he made deceptive claims for the product.

“There is no immunity for violators of FTC Orders – especially those making false and unsubstantiated claims that their products cure or treat serious diseases,” said Lydia B. Parnes, Acting Director of the FTC’s Bureau of Consumer Protection.

Read the entire article at FTC

Also, read our company overview:  BodyWise Facts, News and Review

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