Bless This Bottled Water

by louabbott on December 17, 2007

Newsweek – December 17, 2007

You need only go back to the first chapter of Genesis to see how elemental water is to the observance of faith: “And the Spirit of God,” the Bible says, “moved upon the face of the waters.” In the Torah, water is used to ordain priests and to purify the sons of Aaron before they enter the temple. In the New Testament, John baptizes Jesus with water from the Jordan River. Observant Muslims wash hands and feet before they pray, orthodox Jewish women take ritual baths once a month—and every Christian denomination still uses water as part of its sacred rites. Mormons, when they take the weekly sacrament, drink water instead of wine.

So it’s not surprising that a few savvy marketers would seize on this universal symbol of purity for financial gain. Inspired, perhaps, by vitamin and energy waters, a number of new companies have begun making more explicit claims: their water doesn’t just promote good health, it actually makes you good. Holy Drinking Water, produced by a California-based company called Wayne Enterprises, is blessed in the warehouse by an Anglican or Roman Catholic priest (after a thorough background check). Like a crucifix or a rosary, a bottle of Holy Drinking Water is a daily reminder to be kind to others, says Brian Germann, Wayne’s CEO. Another company makes Liquid OM, superpurified bottled water containing vibrations that promote a positive outlook. Invented by Kenny Mazursky, a sound therapist in Chicago, the water purportedly possesses an energy field that Mazursky makes by striking a giant gong and Tibetan bowls in its vicinity. He says the good energy can be felt not just after you drink the water but before, when you’re holding the bottle.

Read the entire article at Newsweek

Also, read our company overview:  Spiritual Water Facts, News and Review

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