Alticor to Rebuild Amway Brand in North America

by louabbott on June 13, 2007

June 13, 2007

While Amway remains a household name after more than 40 years, Quixtar still doesn’t resonate with the public nearly seven years after its creation.

So direct-sales giant Alticor Inc. will phase out its Quixtar Inc. label during the next 1 1/2 to two years and rebuild its Amway Corp. brand in the United States and Canada.

Read the entire article at NPros.com

Also, read our company overview:  Amway Facts, News and Review

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