Alticor flexes global muscle

by louabbott on February 6, 2008

Mlive.com – Published February 06, 2008

Despite a tumultuous year battling with distributors in the U.S. and government regulators in the United Kingdom, Alticor Inc. reported record sales of $7.1 billion for 2007.

On Wednesday, the privately held direct-sales firm reported strong growth in Latin America, Europe and Southeast Asia, coupled with a rebound in China, helped propel the 12 percent sales gain.

The company said increased sales led to stronger profits, although it did not disclose profit figures.

Alticor Chairman Steve Van Andel said business has been strong and resilient as the company tried to sharpen its focus on high-quality products and better serving consumers.

“As we became more innovative and began to focus more and more on the marketplace, there was a very positive impact to the business and a positive impact to distributors,” he said.

Read the entire article at MLive.com

Also, read our company overview: Amway Facts, News and Review

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