Our Mission

Particularly when the economy is trending down, more and more  people look for a better way to earn income.

Many turn to “MLM” or Network Marketing companies that offer not just the promise of extra income, but also the opportunity to build the best kind of income, income that we call RLTLRI–reliable, long-term, leveraged, residual income.

Lou Abbott, 2010

Lou Abbott

Our mission is…

  • to help people sort through the maze of  offers and the deluge of exaggerations,
  • to bypass the plethora of scams and schemes,
  • to learn how to identify the truly credible, proven, businesses where an average person can create a reliable, long-term,  leveraged residual income.

Our beliefs are…

  1. that one of the biggest challenges that a new person who begins a business with an MLM company will have to face is the negative reputation of Multilevel Marketing.
  2. that the single biggest reason that MLM has that reputation is due to the epidemic of RES – Rampant Exaggeration Syndrome.
  3. that the only way to earn a new reputation is to tell, and encourage others to tell, the “whole truth” and use “whole truth” marketing concepts that exclude all deception, half-truths, and exaggerations; and that include transparency, authenticity, and integrity.

We invite your help…

The MLM industry is far too large for a just a couple of people to stay on top of everything.  We need your eyes, your ears and your experiences related here, with honesty and transparency, to help all of us recognize and expose the exaggerations.  We need your courage also to speak up with courage.

Frankly, if the whole truth of any of our businesses and products is not good enough to pass close public scrutiny, we should move on to something that does.

So our first suggestion…

If you are new to the Network Marketing profession, make sure you DO YOUR HOMEWORK!

You must be willing to spend some time to educate yourself about the home-based business industry. The consequences of a wrong choice can cost you thousands of dollars, years of time, your friends, family and reputation!

MLM The Whole Truth, a Special Report and Course

Become an expert in MLM. The new 2010 course is available now!

The most valuable measuring stick  for determining whether any company offers a truly money-making, residual income producing, network marketing or multilevel marketing opportunity, is what we call the Critical ’12’ Success Factors . With just a couple of hours of reading, you can learn from us what took us years to learn in the real world school of hard knocks.  We learned back in 1999 that the highways to “MLM” success were littered with far too many dead bodies!

Our mission is to share information that may help end the bleeding and help as many people as possible make informed, intelligent choices, because…

With the right company partner, with the right fundamentals, the right team, and the right mentor, you really can create a better way to earn, a better way to live, and a business to last a life time!

First order of business?  Read the invaluable special report and course, “MLM the Whole Truth.”

Second suggestion…

When you are in a position to comment,with a view to improving the industry, please take the time to do so. We need more voices speaking out for higher standards of conduct in our profession.

If you see any inaccuracies on this site, please let us know (also by using the commenting feature at the bottom of most posts).

If you would like to post articles or company “Facts, News, and Reviews” pages and if you have substantial experience in the profession, you may apply to become a “Contributing Editor.” Inquire about details.

For those that contribute articles and meaningful comments in harmony with our mission over a period of time, we may extend an invitation to join our team of top notch “Senior Editors” (with the corresponding benefits).  Inquire about details.

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{ 13 comments… read them below or add one }

Brenda Hudgins June 27, 2014 at 11:32 am Thumb up 1 Thumb down 0

Hi Lou, do you have any opinions on Isagenix? We met thru Nerium last year but it was not for me. My husband and I have been using the Isagenix products for over two years and I am interested in the business. Just wondering what you know about the opportunity!


Krystal April 28, 2013 at 6:58 pm Thumb up 0 Thumb down 0

Can someone please give me some information on The Limu Company. I have been approached my many family and friends about joining this company and using their product and I’m just not sure what to think.


faheem June 19, 2012 at 2:41 am Thumb up 4 Thumb down 0

i want to know more about monavie.how good it is ,is it a trustful comany?


Katherine November 28, 2011 at 4:39 am Thumb up 0 Thumb down 0

Hi Diana,

U want pure and organic?
Go to http://www.teamzija.co watch discovery channel documentary. Listen to Russ Bianchi. Google and research it. There is no negative and fully supported by John Hopkins etc. This is the newest NWM company. Ken Brailsford (started Enrich and Natures sunshine) came out of retirement to get this out to the world.

please email me if you want to know more.

smiles, Katherine


Nicholas Wind June 5, 2010 at 9:48 pm Thumb up 1 Thumb down 0

Great idea for a blog.
I just found it in my research on looking for
anti aging products from a lady who prospected
me for Forever Living products.
I’m looking at a couple of others also.
Please don’t come at me with your deal if you read this.
I know what I’m looking for.
I’m a super active 54 year young guy and
do take some good stuff.
Mostly superfoods and they work very well
for my recovery.
ie Maca,Turmeric,spirulina…things like that.
These are foods that are great but I also know
that there are and will be formulations that
really are anti aging.
I read a lot and have known this is coming for years.

My wife and I do not like autoships.
We also do not like shipping from the States.
We live in Toronto Canada.
Forever Living has a place we can pick products
up a few kilometres away.
Their prices are very good.
No minimum order also.

So I’m leaning towards them right now.

I also was an Amway distributor for 14 years
but have not been involved in one for 5 years.
I found Mike Dillard’s info Nov. 07 as I see you
have also via the ad to the right.
This changed my whole thinking on MLM and
my business as a whole.
What I’ve done and am still doing is branding me.
This has been 2 years of hard work since I have had
to learn marketing.
I now teach and sell a marketing course that all can
use to build any business.
It also pays cash upfront.
That’s where my sales funnel starts.
The NWM is a great industry but one must
research and use common sense.
I and many others on my/our team do not build
a NWM as a primary business.
NWM is not a real business.
You don’t own it which means your company
you buy from and sell for if a builder can
change the deal when they wish.
Ask Ken Dunn what happened in MaxGXL.
He lost a million dollar income just like that.
He will recover since he is a master distributor
and a real nice guy.
Anyway my advise is go to the ad here on the
right and buy Mike Dillard’s book.
The ad …Only suckers buy leads.
Buy it from here and read it.
No I’m not selling for these guys ..
I’ve never been here before for you cynics.
That is what I tell my new folks who buy our course.
Since most of them start with MLMs.
The book is strong,honest,and most important the
truth about what it takes to MAKE$ online or off.
It’s also a funded proposal where I make monthly
commissions to fund my advertising.
I’ll be back.


Karen Arthur August 25, 2010 at 9:10 pm Thumb up 1 Thumb down 0

I did a lot of research also…and I agree- no autoships, no monthly minimums for clients and no shipping from the U.S. I am based in the Niagara Region of Ontario and found this head office for Canada right in Mississauga. We have training meetings right at the head office and can pick up shipments for a small handling fee.
This 30 year old company is Arbonne. It received some undeserved bad press when they declared a Chapter 11( protection not bankruptcy) in January 2010. They are stronger than ever and are celebrating a Canadian conference right in Niagara Falls this year. There are a lot of great compainies out there, but look for strong leadershp and a prominent member of the DSA.


Peter August 25, 2012 at 6:47 am Thumb up 0 Thumb down 0

Thank you Karen, I have to say this site put the heebie jeebies in to me. A 32 year old company with a proven track record for supporting and mentoring its consultant base couldnt be bad!


Hamid April 9, 2010 at 2:11 pm Thumb up 2 Thumb down 0

I want to invest in a unilevel of the company “www.gammanetint.net”.
But first of all I have 2 question:
1- How Can I investigate and be sure aboute the company itselef and it’s claims about itself like history and activities?


2-How can I become sure about the legitimate of the compensation plan.?

thank you very much


Deb Bixler January 5, 2010 at 9:27 pm Thumb up 6 Thumb down 0

This is an interesting site. I have always promoted the honest approach to marketing direct sales and mlm. Everyone always talks about the 80/20 rule and I believe the 80/20 rule would be more like 50/50 rule if distributors were more honest. Thanks for sharing so much info.


Dianna December 18, 2009 at 3:53 pm Thumb up 3 Thumb down 0

What happened to “Brilliant Compensation” by Tim Sales that was available on your previous website?

I purchased your book a few years ago. There was so much to learn from the company I signed up with, I’ve not spent much time with your book.

However, I would look at your website from time to time, because I believe you are doing an honest service. Always wondered how you made a living with it. I guess I’m still not sure!?

I’ve signed up with 4 nutritional companies, but each one has ingredients in their products that I have issues with. Do you know an MLM company that is committed to organic and holistic health?

Thank you, Lou, for your efforts to turn the tide of negativity away from MLM!

Kind regards,


louabbott December 19, 2009 at 9:32 am Thumb up 1 Thumb down 0

Hi Dianna,

Yes. People can still view the brilliant “Brilliant Compensation” video here for free. Here is the URL:


Or just Google “brilliant compensation.” Last I checked, our page with it comes up in the #1 spot!

Thanks for your nice comments.

I will let others answer your question about organic and holistic health products.


justin December 27, 2009 at 10:29 pm Thumb up 2 Thumb down 0

Hi Dianna,
I have a friend that promotes Jus which is the closest service that focuses on organic and holistic health – based on your comment. You can learn more about their product at jus.net.



Miguel Angel Martin June 25, 2012 at 10:03 am Thumb up 0 Thumb down 0

I have had the same problem as you with issues in ingredients. Now I am looking forward Zrii. Organic. Ayurveda. The only two thing stoping me at this point is that I Live in Venezuela and the situation in this country with new comers, specially business that require dollars is extremelly difficult. The customs area (place where products come into the country) is also absolutely corrupt. My particular issue apart from this, is that I had contact vía Facebook and answering machine 4 distributors From Zrii with no answer (two of them top earners)To my mind comes the situation that happen to Zrii I believe in 2009, and I dont know if they overcome it and if this point is Link with not receiving answersfrom those 4 distributors. …jejeje before submiting my coment I realize that you wrote yours in 2009. Well I Will submit mine anyway…. But tell me, did you find what you where looking for?


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