LifeVantage Facts, News and Reviews

by louabbott on October 18, 2009

LifeVantange is the Maker of Protandim®

Lifevantage Corporation manufactures, markets, distributes, and sells dietary supplements. The company primarily offers Protandim that increases the body’s natural antioxidant protection by inducing protective enzymes, including superoxide dismustase (SOD) and catalase (CAT).

The company started with a retail model but changed to a Direct Sales and Mulitilevel Marketing model in 2009.

“Our vision is to be a leader in science-based health and wellness products. We will develop products that deliver significant benefits to our customers. ” –LifeVantage company site

Ownership: Public Nasdaq: LFVN – Major shareholders: Jack R. Thompson (Chairman), Bradford K. Amman (COO)

LifeVantage Corporation Financials

Founded: in 2003, but switched to an MLM from a retail model in January of 2009

President and CEO: David Brown – formerly of Metabolife (Note: Metabolife, ended it’s MLM program and terminated all it distributors in 2002)

Director of Science: Dr. Joe M. McCord, co-discoverer of the enzyme Superoxide Dismutase (SOD) in 1969.

Top Product: Protandim, “a unique blend of phytonutrients that signal your cells to produce powerful antioxidant enzymes, SOD (superoxide dismutase) and CAT (catalase), which work synergistically to neutralize more free radicals than any “consumable” antioxidants” … includes Milk Thistle Extract, Bacopa Extract, Ashwagandha, Green Tea Extract, Turmeric Extract

Life Vantage Compensation Plan: a Unilevel that pays up to 9 dynamically compressed levels; fast start and matching bonuses.  See comp plan chart

Lead Distributor: Randall Wojta

LifeVantage Company Site

LifeVantage Corporation
11545 W. Bernardo Court, Suite 301
San Diego, CA 92127
Phone: 1-866-460-7241

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{ 10 comments… read them below or add one }

Jeff Lundgren July 14, 2011 at 6:42 pm Thumb up 1 Thumb down 2

LifeVantage is a good company. The product is very unique because of its science background. There are some constructive criticism about it (for example some studies are on mice not humans), but more studies are coming out, and this will help.

Protandim is relatively new on the market all things considered, we’re just starting to understand what this simple pill can do. Doctors are finding out about it, and scientists are finding out, and applying the gold standard to more research.

The company timing is still very new, while other MLM companies are shrinking LifeVantage is growing, because the product works. The next 5 years the industry will see this as a big player. I know many people say that about their company, but they cannot claim the following:

a) peer reviewed research
b) public trade company
c) unique product with patents

Those 3 are very important, and there’s more, but they’re a bit more subjective… so lets stick with those.


louabbott July 15, 2011 at 7:16 am Thumb up 0 Thumb down 3

Nice information, Jeff. Good, objective, fact-based information that is helpful, non-hypey, non-spamey!

Ah – it make an editor’s heart happy!


chad November 4, 2011 at 2:44 pm Thumb up 2 Thumb down 1

it makes a biased editor’s heart happy!. The peer review is all lead by major shareholder McCord. To date there is no independent research. The journals that publishe the biased papers are low level pay for publish journals. Now that is objective!


Rod Cook April 26, 2011 at 12:10 am Thumb up 2 Thumb down 2

Great Article and insights into a good MLM Company. We need more like this in the Industry.

Rod Cook
Editor MLM WatchDog


Chris Hurney August 20, 2010 at 4:50 pm Thumb up 1 Thumb down 2

I have been a successful home based business entrepreneur for 7 years now. My original background is in finance working with trading firms in Chicago. I have done it all. I have made a lot of money marketing big ticket items, tools, and many instructional programs. I have never ever done a wellness and health program though. I was shown Lifevantage by a few different people but put it to the side. I then started to realize I was having people who have never made any money before swearing up and down about Lifevantage and Protandim and what it has done for them.

As I did my due diligence I realized that Lifevantage had it all. For any successful home based business entrepreneur you must have certain ingredients in a company to create long term residual income. Here are the amazing reasons why one would want to join Lifevantage.

1. The product is unique and amazing. No other company markets Protandim or a supplement like Protandim. Lifevantage has three patents on it. It has over 20 independent peer reviews being done on it. No other supplment has that. Since we are not a drug and not approved by the FDA we can not make claims on what Protandim can do for you but do a google search and you will find thousands and thousands satisified customers.

2. Lifevantage is a publicly traded company. It has full transparency. So many MLM’s and home based business opportunities are overseas and they hide behind an email address. The Lifevantage corporate offices are in Utah and San Diego. The executive leadership of Lifevantage is second to none. The stock has had it ups and downs but NOW is the time to get involved in both the Lifevantage Opportunity and the stock.

3. The compensation plan is massive here. You get paid up front and residually. Those that work this now can realize the potential of 6 figure months by getting to the higher levels of the compensation plan. You get paid 7 different ways in this plan, plus have stock options available to you as you climb up the ladder. This is true 6 figure a month potential for those that do the work, sell product, and build a great team.

4. Lifevantage markets the business two ways. Online and offline. No matter what you want to do Lifevantage and its top distributors will help you. From in home meetings, to online webinars, to events all over the country. Lifevantage cares about the success of our distributors. The promotions and contest Lifevantage runs are also amazing. From winning free Ipad’s to going on Carribean cruises for modest production: There is no shortage of opportunity to make Lifevantage an exciting home for you. Also the websites here are first class with high production value. It is amazing

5. NO other company out there has gotten the publicity we have. From the ABC primetime piece that gives us amazing credibility to the piece on The Today Show, or even the piece on PBS. Again over 20 different independent reviews are being done on Protandim. Universities and companies are spending millions of dollars of their own money to research it.

Baby boomers are looking for two miracles in life. To slow down the aging process and to create wealth and long lasting income. That is exactly what Lifevantage has the potential to do for anyone, not just baby boomers. . Lifevantage has it ALL. I have never seen a perfect home based business until I have seen Lifevantage.

I have teamed up with a top 10 producer in the industry. We will teach you who to market this to. Not only baby boomers, but doctors, and nurses, and chiropractors who all have big data bases of contacts you can leverage.

Feel free to check out

Call me with questions.

Chris Hurney


Tony Estigoy November 18, 2009 at 7:46 pm Thumb up 9 Thumb down 1

After 13 years in network marketing, with the last 3 out of the industry, I decided to get back into the game with Lifevantage. I did this when I watched an ABC Primetime Investigative report on Lifevantage’s flagship product, Protandim. This product, Protandim, is a definite game changer and category maker that will change lives. The company itself has great leadership at the coporate level as well as the field level. The comp plan is one of the best in the business and rewards for correct behavior.

So for those looking for an opportunity with a new company that has a patented product which is unique, exclusive, and highly consumable, has great leadership, strong comp plan, and perfect timing, then I would suggest taking a look at Livevantage as your next opportunity.


chad November 4, 2011 at 2:41 pm Thumb up 1 Thumb down 1

Great leadership? 5 or so CEO in as many years? Sounds suspect to me. $50M year end LOSS just announced. Keep an eye on insider selling to know when McCord is bailing out.


Jim June 3, 2012 at 9:31 am Thumb up 1 Thumb down 1

If this shit was so great EVERYONE WOULD BE DOING it.
It’s a scam and i urge someone to prove me wrong.
And back it up on medical facts and utill you do so dont bother me.


Richard C. Shipp December 5, 2012 at 2:07 pm Thumb up 0 Thumb down 0

Easy to do: go to / and type “Protandim” in the search field to see the independent scientific peer-reviewed publications on the United States’ website. I recommend that you be willing to be open-minded enough to check it out before you draw sweeping conclusions. Best Wishes.


Worth a try February 15, 2013 at 8:01 pm Thumb up 0 Thumb down 0

I said the same thing but I take supplements so to try it meant nothing for me, I now ONLY take Portandim and have steady levels of energy and no pain in areas I did have from playing basketball and lifting. I am now a distributor but ONLY because I tried it and loved it. Some people are just skeptical about everything .. its natural and really not that expensive. Good luck


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