DubLi – MLM Company Facts, News and Reviews

by johncini on December 21, 2009

“Standing at the vanguard of the online shopping revolution is DubLi.com is…

…poised to change the rules of the online shopping game.  DubLi.com represents a new auction model, where prices decrease with each bid! The most striking feature of the DubLi.com auction portal is that it hosts only high quality inventory from the top-notch manufacturers of the world.

“DubLi is a world wide on line trading firm.  It is composed of two very unique and individual business models:  DubLi.com, a reverse auction portal for high level branded merchandise and DubLi Network, the business opportunity where anyone can establish their own business in a competitive market with little to no risk.  At the customer-focused DubLi.com site, you won’t find any mention of a business opportunity.  Customers are clearly distinguished from reps, known as Business Associates.” – DubLiNetwork.com website

DubLi’s Business Associates are paid commissions to create new customer bases and to sponsor new Business Associates (who, in turn, create more new customer bases).  Commissions are paid to Associates when their registered customers buy credits to participate in DubLi.com auctions or whenever their customers make purchases by clicking through to DubLi’s Shopping Portal.  DubLi.com’s select test market in just eight months in Europe saw 2.3 million customers make a purchase on the site.  In less than two years, DubLi’s customer to associate ratio became among the highest in the industry, a staggering 72:1 ratio.

Founded: 2003 – EU site and rep enrollment began in 2007, with North American following in 2008
Founder & CEO: Michael Hansen
Chairman: Kent Lee Holmstoel
CFO: Alfred Fernandez, CPA, JD

Key Products: DubLi Credits

Compensation Plan: 3×3 matrix, provides incentives to purchase credit packages that vary in cost from $575 to $2995, however, it is possible to start earning commissions with a $175 annual membership and NO product purchase at all.

“e-Biz Kit” Price: $175

Guarantee or Refund Policy:

MEDG.OB – Financials for DubLi.com, courtesy of Yahoo Finance.  (DubLi’s purchase and merger with MediaNet Group Technologies, making it a publicly-held company, was completed Oct. 19, and DubLi will release its complete financial data Feb., 2010.)

DubLi Company Site

‘Whole Truth’ Disclosure: John Cini, the author of this post is a DubLi Sales Director.
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{ 5 comments… read them below or add one }

J.J. Wong February 27, 2010 at 4:38 am Thumb up 3 Thumb down 0

Dear Mr. Cini, thank you very much for your reply, and this time it’s my turn to apologize for responding late.

There are a few points in your reply that I would like to comment on, if you allow me.

1. Regarding Dubli’s launch in China in 2005 and your reference to the Nov 7 video of Mr. Hansen:
He still never mentioned China, which was my point – why is Dubli’s China launch NEVER mentioned anymore, not even when Mr. Hansen talks about his past failures?

2. Regarding your claim that the business of the first 3 years never launched in America:
Trading Values (the forerunner of DubliNetwork, as we already established) was REGISTERED in the USA (DE) as T.V.I.S. 2003 CORPORATION LTD. on 06/23/2003 with file number 3667260.

And at http://web.archive.org/web/20060513184403/www.dubli.com/about/dubli/companyinfo

we read that Dubli was OWNED by this American company:

DubLi is a Trading Portal owned by:
T.V.I.S. 2003 Corporation Ltd.
3511 Silverside Road, Suite 105
Wilmington Delaware 19810, USA
Registration number: 030412022-3667260

Furthermore, on various archived pages dating to 2006 for both Dubli.com as well as DubliNetwork we read that Dubli’s financial headquarters was also located in the USA.

Additionally, one of the first US business associates (BA) recruited for Dubli has BA ID number 1282, who became a BA in 2004. Also, as you might know, somewhere at the end of 2006 even a rather famous US network marketing/mlm expert had registered as a Dubli BA (ID number 5106), though at present he is not active as a BA anymore. (I don’t want to mention names here, but I’m positive that you can check this info in your Dubli back office).

All this clearly indicates TradingValues/Dubli was ‘open for business’ in the USA right from the start, in 2003. It was even launched FROM the USA.

3. Regarding your comment that back then it was a ‘completely different business’:
That may be so, but that doesn’t seem to have affected the leadership position of e.g. Dubli BA number 5(!) (please check this in your back office), who signed up in 2003, and is now proudly presented on the DubliNetwork “Success Stories” page (http://www.dublinetwork.com/1-26/) as a Vice President for Denmark, EU.

4. Regarding your remark: ” I think the overview above provides an honest account of the business as a very new, unheard-of company and exciting, ground-breaking opportunity that’s unique in the network marketing industry.”

You use the word “honest”. In the overview above you also write: “DubLi’s Business Associates are paid commissions to create new customer bases and to sponsor new Business Associates”.

But as far as the “DubLi’s Business Associates are paid commissions to create new customer bases” part goes, I wonder how honest that is when apparently we can read on the Dubli “D J Doubler”-team website (www.yourdworld.com, with Dubli celebrities Mr. Mannheimer and Mr. Ashlock as main members), in various pdf’s explaining Dubli’s compensation plans for BA’s in detail, and dating from Feb. 2009 – Aug. 2009, the following:
“Note: on all the ranked positions, the personal customer requirement is waived until March 2009”
“… waived until April 2009”
and then: “customer requirement waived until further notice, probably January of 2010, at the earliest”

See screenshots of these pdf’s:

Thus, it seems DubLi’s Business Associates are NOT paid commissions to create new customer bases. Or rather: Dubli BA’s have been paid commissions for recruiting other BA’s without any requirements to built a retail customer/end consumer base. Actually this goes against Dubli Network’s own policies (http://www.dublinetwork.com/1-71/)

(note: I found this info in an informative post, with valid and verifiable references, on an Australian forum discussing the Dubli launch ‘down under’:

Mr. Cini, I wish you, and everyone else seeing a business opportunity here, all the best in Dubli. However, in my honest opinion and with all due respect, there are (still) some issues in your opening post that just don’t seem to “sit well”.

I do hope you can and will respond once again to my ‘worries’ on these issues, especially the fourth one about “customer requirements” being “waived until further notice”. In my opinion this is an important issue that needs some clarification, as it seems to go against ‘regular’ network marketing/mlm policies, including Dubli Network’s own set of rules.

Thank you in advance,
best regards,
J.J. Wong


johncini February 9, 2010 at 11:54 am Thumb up 3 Thumb down 0

Mr. Wong,
Thanks for your questions. I apologize for not responding sooner. I’ve been very focused on my business and didn’t notice your questions until last week. I just returned from the Grand Opening of the company’s North American Headquarters in Boca Raton, FL. I will address your concerns now.

My focus for this page is on DubLi in its current state, describing the existing business model. I acknowledged the company was founded in 2003, but the ‘Trading Values’ company you mention was a completely different business than what it is today; in fact, the only thing that remained from the original business was the DubLi name. There was an ebay-type business model that was launched in 2005/2006 in Europe and China, as explained on the video at http://www.yourdworld.com/hansen-dc-video.html. (This is a home video shot of a public DubLi event held in the Wash., DC, area on Nov. 7, 2009.) From that video you can clearly see that the company founder (and CEO) Michael Hansen has no problem disclosing his business failures and explaining how his business evolved to its state today.

It would be incorrect to say the current DubLi business is the same as what it was before 2007. I know Mr. Hansen tried several things with DubLi in the first few years and learned many lessons about what works and doesn’t work and what he didn’t want to do. Regarding the 2004-2006 time period, on the video Mr. Hansen admits, “We had a lot of challenges in those 3 years.” At the 7-minute mark, you’ll see him describe the launch in 2007 of the current auction model.

Plus, the business of the first 3 years never launched in America, so it didn’t affect us here. Therefore, saying the previous business model was/is pertinent to what launched here in America in Oct. 2008 is not accurate and not significant to acquiring market share. I think the overview above provides an honest account of the business as a very new, unheard-of company and exciting, ground-breaking opportunity that’s unique in the network marketing industry.

P.S.: DubLi is now a public company, traded under the symbol MEDG.OB (http://finance.yahoo.com/q?s=MEDG.OB), and is listed as a client of the widely-recognized Grimes & Reese (http://www.mlmlaw.com/ourclients.html) law firm. As part of its acquisition of and reverse merger with MediaNet Group Technologies (http://www.medianetgroup.com), DubLi will release its financials the week of Feb. 15 (next week). So the company will not be “hiding” ANY information from now on! (All of this info is on my DubLi blog, http://antipaper.wordpress.com.)

John Cini
Sales Director
DubLi NA
Twitter: http://twitter.com/antipaper


J.J. Wong January 25, 2010 at 2:32 pm Thumb up 1 Thumb down 0

Mr. Cini…?
Any update on the various issues I raised?

Thank you,
J.J. Wong


J.J.Wong January 16, 2010 at 10:30 am Thumb up 0 Thumb down 0

In fact, talking about DubLi’s past, Mr. Cini, I would be much obliged to you if you could shed some light on the apparent launch of DubLi.com in China in August 2005, as reported in ‘Prestin International’: http://tinyurl.com/ycpwzl5

Never have I heard this being mentioned by any of the DubLi Business Associates among my acquaintances. Neither have I ever seen it being mentioned on any of the DubLiNetwork.com information pages.

Am I mistaken in finding this a bit odd?
Does DubLi have a reason for not referring to this event – which must have been quite a ‘thrilling prospect’ at the time – anymore?

Thank you once again,
J.J. Wong


J.J. Wong January 16, 2010 at 6:41 am Thumb up 1 Thumb down 0

Dear Mr. Cini,
You stated: “EU site and rep enrollment began in 2007”

I’m sorry to disagree with you, but as you can see in this archived webpage (http://tinyurl.com/dubli-2004-archived) for ‘Trading Values’ (as the DubLiNetwork was called in 2003/2004), Dubli.com went online as a ‘global Internet Portal’ on May 28th 2004:

“DubLi is a new global Internet trading portal which opened on May 28th 2004”
“DubLi is marketed by TradingValues via network marketing”
“Through our network of Ambassadors we have the possibility to feel and cover the needs of all costumers”
” Visit http://www.DubLi.com and learn more”
“Want to become Business Associate – Join now ans start changing your world”

Also, “rep enrollment” was well on its way by then, in fact the “rep enrollment” (“reps” were called ‘ambassadors’ back then) already started in 2003, as can be seen in this archived Trading Values page, mentioning Michael Hansen as the contact person for an “Opportunity meeting” in Spain: http://tinyurl.com/MichaelHansen-bonusplans-2003 , as well as on this archived 2004 ‘Testimonials’ page regarding Trading Values/Dubli: http://tinyurl.com/testimonials-2004

Finally, regarding the message I see before submitting this comment:
I sincerely hope this post will be accepted and published after review, as – in my humble opinion – it contains verifiable info that might indeed benefit marketing professionals.

Thank you,
J.J. Wong


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