St. Peter, St. Paul and St. Ponzi – Six Lessons From A Not So Profitable Sunrise

by bobandanna on March 28, 2013

ProfitableSunriseJesusThere are so many Ponzi schemes out there now that we tend to ignore them as part of the Internet landscape – just one more train station pickpocket to avoid.

It takes a bit more to catch our eye, and that’s what Profitable Sunrise did with a front page featuring the one hundred foot tall Jesus blessing us from the mountain top above Rio de Janeiro! It seems this company has somehow tapped into the divine as it offers us returns of 2.2% and 2.6% every sunrise!

Here’s an article in The Sacramento Bee and another in the Kansas City Star. Both warn consumers to avoid any investment that offers a return of 5000% per annum, with or without biblical references.

We can’t find Profitable Sunrise online anymore, perhaps because “The California Department of Corporations recently issued a ‘desist and refrain’ order against the company, its parent company, InterReef LTD, and its principals, identified as Roman and Radoslav Novak.” [from the Sacramento Bee]

Even though ProSun may have been shut down, it stills holds many lessons for us. With the help of Alexa and the Wayback Machine, we were able to piece together a primer in Ponzi avoidance.

Lesson One: Use Your Head and Do The Math

A return of 2.6% daily translates to 949% annually without compounding. With daily compounding, it’s 11,716%!!

Do you reeeeeeally believe you can send your family’s money to someone you don’t even know and get a return of 1000% or 10000%? If you do, you’ve probably made bad decisions like this before, and losing your money will come as no surprise to you. If you don’t believe it’s possible and you go ahead anyway knowing how Ponzis work, you are crooked and you deserve to lose your money.

ProfitableSunriseGraphLesson Two: Tune Up Your Fecalometer

You should be able to sniff out fertilizer phrases like …

  • risk free
  • certain rate of return
  • generates income way greater than most regular investment models do
  • help revitalize the national economy and create more jobs that are so desperately needed
  • Our investments are insured by a leading investment bank
  • We use the funds invested by our members. So all your investments are insured by default.

ProSun makes no mention of how this creates jobs or which bank insures your investment. The last claim screams Ponzi – your investments are insured by the funds invested by other members!

Lesson Three: Don’t Get Sucked In by Scripture or Fooled by Phoney Philanthropy

ProfitableSunriseBlurbChrist The Redeemer is a powerful image. These weasels have used it to lure you into thinking that you’ve found the holy answer to all your financial problems. The 2.2% and 2.6% bubbles hover above Jesus’ arms like the loaves and fishes or Manna from Heaven. All you have to do is send in your cash and these blessings will rain down upon you!

Reading further, you can delight in more divine drivel …

  • If you follow us, you will shortly praise the Lord that he led you here.
  • You will not only increase your savings, but will also help those in need.
  • We allocate a significant amount of our earnings to charity as there are so many people out there that need help.
  • Irrelevant but functional quotes from Ecclesiastes and Acts, including ‘It is more blessed to give than to receive.’

Nowhere on the site do we learn which people are being helped or how. All we know is that we will be more blessed if we give to Roman and Radoslav. Perhaps cash to the Novaks is the Manna Trigger.

Lesson Four: Investigate The Owners

The first of The Five Pillars is ‘Company Management Experience and Integrity.’ Our findings would make this article way too long, so we’ll leave it to you to do a Google search for Roman Novak and Profitable Sunrise. Hold on to your hat and hold on to your wallet!

Lesson Five: Investigate the Websites and the Traffic

profitablesunrisealexaThe first thing to notice on Alexa is the site ranking of 1986! By comparison, MLM – The Whole Truth has a rank today of about 250,000 and our blog Together To The Top has a rank of about 500,000. Ironically, our online Scotiabank site has a rating of 2841. Scam beats legit!

Bloggers and companies would kill for a ranking of 1986. So how does it happen that from November 2011 to March 2013, ProSun became one of the most popular sites in the world?

Desperation and ignorance preyed upon by the sociopathic greed of callous criminals.

The second thing to notice is the shape of the graph.

Any time you see spectacular growth like this, you’ll see it collapse just as quickly. Whether it’s the population of rabbits surrounded by wolves or attendance at opportunity meetings, that sharp rise will be followed suddenly by a crash, leaving participants wondering, “Where did everybody go? Where’s our money? What will I tell my family?”

Lesson Six: Check Out Your Fellow ‘Investors’

So who steps into this manure? We all do. We got sucked in two or three times before we woke up, and you’ve probably done it too if you care to admit.

Our fellow fools in Treasure Traders International were Canadians, but here are some stats from Alexa that tell us who might have been burned by ProSun:

“There are 1,991 sites with a better three-month global Alexa traffic rank than Compared with all internet users, the site’s users tend to be over the age of 45, and they are disproportionately less affluent men browsing from home who are not college graduates and have more children. The site is particularly popular among users in the cities of Karaganda (where it is ranked #27) and Irkutsk (#83) … “


Note from the chart above that ProSun ranked #378 in Russia! Alexa’s math places it most popular in Karaganda and Irkutsk, where it is unlikely that anyone can afford to lose a dime.

Alexa’s Audience Demographic Chart indicates that ProSun has appealed to male Africans or African Americans over 45 with little or no college education, surfing from home, trying to support children on an income of less than $30,000 per year. You do the math and picture their lives now that this Ponzi has shut down.

If you’d like to learn more about how to avoid devastating scams like ProSun, you’ll want to read this free report Big MLM Lies.

Bob and Anna Bassett
Tom ‘Big Al’ Schreiter’s 25 Skills
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{ 3 comments… read them below or add one }

bobandanna March 29, 2013 at 10:06 am Thumb up 0 Thumb down 0

Stephen R. Covey says, “That which we desire most earnestly, we are most likely to believe.” We speak from experience, as we stumbled into a Ponzi in 2004 and really wanted to believe that 500% per annum was possible. Ponzis seem to affect our listening ability and our IQ. Keep trying to reason with your friend. You may get through to him yet, Ethel, and he’ll thank you for it eventually!


Darren March 29, 2013 at 3:52 am Thumb up 0 Thumb down 0

The Alexa analysis would be too technical for most of us. But lesson one would had been sufficient to many. If you know of an opportunity to generate 1000% of return, would you be so graciously tell all your friends about it and eat in to your share? What’s stopping you from borrowing from the bank at 10% interest to make this deal…such dumb people out there…one word…GREED and HERD Mentality (actually more than one word)


Ethel Van Zanten, (Patty) March 28, 2013 at 7:03 pm Thumb up 0 Thumb down 0

All of the above evaluations are true. This ProSun does appeal to the people that you say it does. I know someone who is in it now. He doesn’t want to listen to me so what can you do. He says the things I see published about this company are not true now and the articles I site are old. They have solved their challenges.


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