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Your
Bonus Day!
Solved: The Second Biggest Challenge of
the MLM, Network Marketing Professional ...
How to create an affordable, endless stream of
high-quality prospects.
Many have asked why I have written, spoken and trained so much on
the top problems that Networkers face. I answer in one short
sentence:
"Know your enemy."
That view is most credited to 15th century Italian
statesman Niccolo Machiavelli. He, and others, combined the art of
political science with the psychology of human nature to teach the
art of warfare.
Abraham Lincoln once said, "I destroy my enemy when I make
him my friend."
Those who understand their opponents win wars. The great Chinese
philosopher Sun Tzu wrote in his "Art of War", "If
ignorant both of your enemy and yourself, you are certain to be in
peril."
When so many in the Network Marketing industry are touting
unfounded promises of "easy wealth," when so many ads
proclaim that "all you have to do is sign up, we will do the
rest," when the biggest promise of all is that building a
"massive" "leveraged, residual income" is
easy, you need a clear voice to help you truly understand the
enemies of your success. Because they do exist, or else everyone
would be making money in MLM and clearly, that is not the case.
When we are ignorant of the enemies of our success, when we don't
know how to make them our friends, our success is in grave peril.
So, here are...
The Three Biggest Enemies of the Professional
Network Marketer
#3 - Most people have never learned the skills
necessary to succeed.
While this is a very large challenge for those who
aspire to great success in Network Marketing, there is much
available, a lot of it free, from excellent trainers. So, we will
not discuss it in this article.
#2 - Most people simply do not have enough good people to
prospect.
I list this huge challenge as the #2 biggest obstacle to building
a significant Network Marketing income because it doesn't matter
how many skills you have or how great of a communicator you are,
if you don't have anyone to communicate with! Or, not enough
people. And, no matter what anyone says, unless you know or
regularly meet lots of high-quality prospects who are interested
in new business ideas, you will need a continual way to find them.
Understand that Network Marketing companies pay us to bring them
"access" to people who will be customers of the
company's products and business plan. They pay us for our
endorsement. And they pay best of all for our leadership which
creates more customers, business builders, and leaders.
Bottom line, we have to be able to bring good people to the
company.
What Is a "High Quality" Prospect
The ideal prospect for a network marketer is an already successful
person that knows, or is known by, a lot of people and who has the
respect of those people. In industry terms, it is a person that
has a large, responsive, "warm market." This successful
person also has to have a big reason why they would want to do
something different. And there are those "professionally
discontent" people out there. If you are one of these people,
or if you know a lot of people like this, or if you are willing to
learn how to meet and approach people like this, you may be all
set to build a large business.
For most people though, that is not the situation. Most people
simply don't have enough people to contact that they already know,
and they don't know how to effectively expand their "warm
market."
So, on the advice of their upline, they start calling
"business opportunity seeker" leads. Unfortunately, most
of the time those prospects don't have two nickels to rub
together. Most have nothing better to do than sit around and surf
the Internet looking for the magic bullet that will make them
rich. And will waste far too much of your valuable time.
Another common recommended method to meet this challenge is known
as the "Three Foot Rule." The idea there pretty much
ends up with people pestering the same people, and every person
within three feet of them, until that person gives up or goes into
hiding. It is one of the techniques that can be done well, but it
is also the one that, when done poorly, has helped give MLM its
bad reputation.
The problem is, both of these approaches are tantamount to trying
to find a needle in a haystack. They will work, if you have enough
time and patience. Most people do not have enough of either.
A third way to find people is to advertise for prospects. In one
MLM company where our group reached $140,000 per month in volume,
advertising is what helped me build my business.
The method I used was rather brilliant and, I confess, not my
idea. I was working with Todd Smith, a very top industry earner,
who was making well in excess of $1,000,000 per year at the time.
So here was the ad I ran:
I made over $1,000,000 in each of the last 5
years in a simple, no stress,
relaxed lifestyle, home-based business. Now I am looking for two
people to
teach my turnkey system. Call 24 hour hotline, 800-xxx-xxxx
Ad responders would call the toll-free number
where they would hear Todd say about the same words that were in
the ad, give an admonition to "not waste my time" if
they were tire kickers, and instruct them to leave their name,
number and address so we could send them further information.
I would then, mail out an audio tape with the sales message about
our program in Todd's voice. All that was left for me to do then
was call up, say I worked with Todd Smith, and I needed to know if
they listened to the tape and if they wanted learn more.
This particular method solved another challenge for me that EVERY
new networker faces.
The Credibility Challenge Solved
All of us, when we get started, have never had success in network
marketing - maybe not at any business venture ever - and we lack
the credibility necessary to really attract top quality prospects.
So I "borrowed" credibility from Todd! It worked great.
Whenever I called, I simply associated myself with him - with his
permission, of course; he was my 2nd upline. Anyone can figure out
a way to do that and should have someone in their company or the
founder of their "system" that would be willing to do
that for a serious team member.
At any rate, that whole approach worked very well for me - for a
while. It was also very expensive. I must have spent over $20,000
in tapes, ad costs, postage, etc., the first year. But while I did
manage to meet and recruit some very good people, the method
ultimately failed because it was not duplicable by others on my
team.
In my Special Report, MLM The Whole Truth, I elaborate on the
fundamentals that must be in place for real, sustained, and
massive growth for an MLM business or company. One inviolable
principle is that you have to be able to get a lot of very average
people to do a little. My method simply did not work for the
average person. It was too expensive, too time consuming, and, in
truth, rather "hypey" and misleading.
I have never found an ad campaign or "cold market"
system again that worked as well - until recently.
So how can we solve this very large challenge? How can we take the
very real fact that most people don't know enough good people to
talk to and make this "enemy" our friend?
Certainly not by pretending the problem doesn't exist. Certainly
not by remaining in ignorance.
It first takes recognizing, defining, and understanding the
problem. Then it takes the application of the
"Marketing" part of Network Marketing.
A colleague of mine wrote, "Network Marketing is a business
of Marketing, by people that have never learned how to
Market."
So, let's first lay out the ideal goal of the ideal "cold
market" system:
-
Identify where good, qualified prospects
"hang out."
-
Find out how to reach and "attract"
those prospects to you and your team.
-
Make them hungry to work with you.
-
Make the whole process not only affordable for
an average person, but profitable so that he/she can use it
for months and years to come.
This is the recipe for a "Self-funded, Cold
Market, Attraction Marketing System."
In other words, how would you like a way to attract high-quality
prospects who pay you to find them? Would that make a difference
in how fun, exciting, and large you could build your business?
Sound impossible?
Not at all. It has been done before, even before the Internet age.
Back in the mid 1990's I became acquainted with a networker that
worked with Herbalife. They had a program where they, and their
team members, would pass out flyers and, in various ways,
advertise a package that promised to teach people how to get rich
working from home. The package cost something like $39. The
content essentially sold the Herbalife business without ever
mentioning the name. And, the profit from the sale was enough to
pay for the advertising!
I have heard that some version of that method is still working for
some Herbalife distributors.
One would imagine that method would be even easier, cheaper, and
therefore more profitable to do in this Internet/Information age.
And, indeed it is.
Here are the steps:
-
Identify a target market
-
Figure out what kind of information that
target market really wants and that solves a problem for that
market.
-
Find or create an inexpensive information
product, newsletter, audio CD, etc. that you can sell to
people in that market.
-
Build a database of people who you regularly
contact with helpful information that begin to know, like and
trust YOU.
Then - you will have the credibility and the
relationship established to get a great response when you bring a
new business opportunity to them.
There are an unlimited number of ways to do this.
Let me give you one example.
One networker I know has a background in Real
Estate and believes that there is a very real chance that prices
have peaked for a long time, that sales and prices will drop,
and that a lot of real estate people will be looking for another
way to earn income.
Whether that happens or not, that is a "perceived"
problem that is weighing on the minds of many real estate
people. So, there is opportunity then, to solve the problem!
"Why not," I suggested, "write a booklet or
pamphlet entitled something like 'How Very Successful, Savvy,
Real Estate Professionals Will Make Even More Money in the
Coming Real Estate Downturn."
The contents will provide the facts about what
is happening with inventory increases, financing, massive debt
loads, etc. Then, show how the most successful agents with the
best reputations can recruit dozens and dozens of other Real
Estate professionals and build a network marketing business with
a better kind of income, a reliable, long-term, leveraged,
residual income.
Frankly, its brilliant. Too many MLM ads appeal to
the least qualified! "Get in Free." "No Selling,
Prospecting, or Cold Calling. We do all the work for you!"
Right.
Notice, that approach to Real Estate professionals will only
appeal to the most successful agents with the best reputations.
They are ideal prospects because they know, and are known by, a
lot of people. How many of those would you need to have a great
business yourself?
If you are reading this and you are a leader in your company, you
need to find or create such a system for your team. You will
empower them to reach their goals. Then, as Zig Ziglar says, and I
paraphrase, "the more people you can help to reach their
goals, the more certain it will become to reach yours."
The bad news is, if you don't implement such a
system, you will be competing with more and more teams that are
practicing this kind of "self-funded, cold market, attraction
marketing" methods. And that is a position I would not want
to be in because people care more about seeing a system they can
use, than even the company or people they work with. That's not
always a smart priority, but it is what most people want to
understand, "how can I do your business?"
If this is more work than you have the time or expertise to do,
there are others that have built turn-key systems that will work
with any company you are in. I believe you will need to find one
or greatly handicap your business. Times are changing. More and
more, sharp people are learning how to use good marketing
principles to empower their own and their team's businesses.
I have built such a system that targets the very best
pool of prospects in the world for Network Marketers. This system
will have the most qualified prospects imploring, petitioning, and
pleading you to talk with them, AND paying you for the privilege.
How's that for turning the tables on the old way of doing
business?
There is simply no more powerful way to build a
Network Marketing business. Our system is,
however, only open to people who are working with very good
companies.
Why?
Because it simply will not work for people who are partnered with
less than very good companies. Nor do I want it to. I would
rather see such companies fade away.
Our larger mission...
at MLM-theWholeTruth.com is to provide
so much good information about what really works in Network
Marketing, and what does not, that there will be a day in the
future when Network Marketing will have a much better reputation;
no one will ever again lose money by their involvement; no one
will ever get hurt.
You see, the fact is, the #1 Enemy of the Professional Network
Marketer is...
Most people are working with companies where
it is virtually impossible to ever
build a "reliable, long-term, leveraged, residual
income."
The basic business fundamentals are simply not
there. Don't deceive yourself. Know your enemy to conquer him.
There have been many thousands of MLM companies that have opened
their doors in the last 50 years. You can count on your fingers
and toes the number that have grown well, then kept on growing so
that it was good not only for the people who got in early - but
for anyone, no matter when they joined. The good news is it does not
have to be that way.
We can make this "enemy" our friend by studying what the
real problems are and then steering clear of companies where the
basic business fundamentals are wrong. In my Special Report, MLM
The Whole Truth, I give readers "The 12 Critical
Success Factors" that serve as a step-by-step analysis that
anyone can use to quickly and effectively pinpoint a truly
money-making, reliable, long-term, leveraged residual income
producing company - and make the scams and schemes stand out like
sore thumbs.
In tomorrow's email, I will show you a way to get
the very most from MLM-theWholeTruth.com, including how you can
learn more about self-funded cold market prospecting programs.
I would also like to tell you about one
of the other incredibly valuable services that you can qualify
for, and qualify for - free, that is available only to my inner
circle that can put you in exactly the right place at the right
time.
I wish you the very best of success always.
Sincerely,
Founder of the new...
www.MLM-theWholeTruth.com
for people who want to know the up-to-date, whole truth about MLM
804-308-3228
"To attract attractive people, you must be
attractive. To attract powerful people, you must be powerful. To
attract committed people, you must be committed. Instead of going
to work on them, you go to work on yourself. If you become, you
can attract." - - Jim Rohn
If this was forwarded to you,
You can get your own subscription to this
7 Days, 7 Insider Secrets, MLM The Whole Truth
Seminar by clicking
here.
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MLMtheWholeTruth.com
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